The following article is from Shareware Promotions and it is very important that internet marketers read it . This website contains many articles about Adwords in the news.
How will the recession affect Google AdWords? October 29, 2008
The recession is upon us. The credit-crunch has been stinging, the deteriorating exchange rates are good for no-one, and as depressing as it sounds, it's going to get a whole lot worse before it starts to get better.
Perversely, however, the recession is probably going to be quite good for businesses with a Google AdWords account, assuming they know what they're doing.
In the struggle between brain and brawn, the past few years have seen Google lean increasingly towards brute strength; companies who achieve high volumes of traffic by paying dearly for it. And those of us who prefer to use more cost-effective methods of skill, experience and technique have often had quite a fight on our hands.
The recession is set to change this. I predict that as the less-skilled businesses have to start tightening their belts, they won't be anywhere near as eager to recklessly hurl money at their Google AdWords accounts, and may slash their budgets or even stop spending altogether.
This will result in less competition, more clicks, and should even lower the costs.
We've already started seeing the beginning of this trend in some of our client's accounts, and I predict that as the economy gets dragged deeper down the toilet, we'll see a lot more.
There's never been a better time to make sure that your account is in good hands.
AR
Saturday, November 15, 2008
Reach Your Target Market Through Adwords
The following information is from the Google Adwords website:
Local and regional targeting Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more
Local business ads Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.
AR
Local and regional targeting Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more
Local business ads Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.
AR
Adwords Costs
The following information is from the Google Adwords website:
Set your budget. There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork. We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results. You're charged only if someone clicks your ad, not when your ad is displayed. Payment options vary by country and currency. Learn more
AR
Set your budget. There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork. We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results. You're charged only if someone clicks your ad, not when your ad is displayed. Payment options vary by country and currency. Learn more
AR
Increase Traffic Through Adwords
The following information is from the Google Adwords website:
Expand your reach through the content network With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
Target the right user in the right context Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Measure and optimize your results. With the Placement Performance Report , you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.
AR
Expand your reach through the content network With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.
Target the right user in the right context Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.
Measure and optimize your results. With the Placement Performance Report , you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.
AR
Origination of SEO
The Web undergoes rapid changes as sites change weekly when new sites are added and deleted. A sample of websites were studied for a year and the results showed that the pages changed by up to 15% per week and, thus, only 50% the pages remained. As websites constantly changed, search engines experienced more difficulty in keeping up with the new content which also increased the costs involved.
Marketers also began to have trouble with their links showing up in search engine listings. One way they could help search engines is to be highly linked to the core by using a combination of both new and stable sites with links from other sites. The need for marketers to generate more traffic to their sites through search engines involves a technique called search engine optimization (SEO).
AR
Source: Hanson, W. (2007). Internet marketing and e-commerce. Thomson South-Western. pp 78-79
Marketers also began to have trouble with their links showing up in search engine listings. One way they could help search engines is to be highly linked to the core by using a combination of both new and stable sites with links from other sites. The need for marketers to generate more traffic to their sites through search engines involves a technique called search engine optimization (SEO).
AR
Source: Hanson, W. (2007). Internet marketing and e-commerce. Thomson South-Western. pp 78-79
Friday, November 14, 2008
How Does Adwords Work?
Google Adwords is a good place to start promoting your business if you are new to internet marketing. Here’s how it works:
You create your ads: You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google: When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers: People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
This information was taken from Google Adwords webpage. Be sure to visit it for more details.
AR
You create your ads: You create ads and choose keywords, which are words or phrases related to your business.
Your ads appear on Google: When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers: People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
This information was taken from Google Adwords webpage. Be sure to visit it for more details.
AR
Thursday, November 13, 2008
Internet Marketing Costs
Question: How much does it cost to promote your business?
Answer: Well it all depends on they type of promotion you want and which service provider you choose. Here are some different ways you may be billed for promoting your business:
- Free trials
- Fee for signing up
- Flat monthly fee
- Pay-per-click
- Commission from sale
- Set daily budget
Remember to find out the costs entailed with a service before giving out your personal information such as billing address or credit card number.
I will be discussing the benefits and costs of promoting your business on Google’s search engine, through Adwords, in future posts.
AR
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